Responsibilities

• Establish positioning and messaging for BookNooks product and services portfolio in collaboration with colleagues in Product, Sales and Customer Success.
• Develop a marketing strategy and execution plan aligned to sales goals and product roadmap, establishing milestones and success metrics
• Expand the current marketing team to address specialized aspects such as digital marketing, product marketing, public relations, field marketing and events management.
• Grow a robust brand marketing and lead generation engine to drive SaaS and services revenue growth.
• Collaborate with the Sales and Revenue Operations teams to evolve and improve the CRM, marketing automation, and lead scoring systems.
• Evolve BookNooks web presence to reflect an evolving product portfolio and incorporate digital marketing best practices.
• Manage the growth and evolution of the BookNook brand as new products and services are brought to market.

Qualifications

• Have successfully scaled the sales-marketing value chain (lead generation/ scoring/nurturing) from top-of-funnel through to sales-accepted and closed-won.
• Have successfully built and evolved a Marketing team through stages of significant company growth
• Have at least 10 years of management experience leading teams across multiple marketing functions, including at least three years of leadership experience in K-12 ed-tech companies.
• Thrive in high-growth environments and can balance long-term goals with dynamic, short-term objectives.
• Possess outstanding writing, speaking, listening, and collaboration skills.
• Thrive in an environment based on the principle of High Standards and High Fives
• Keen interest in working in a mission-based company with a dual bottom line, both being financially successful and also helping students overcome educational obstacles
• Committed to fostering an inclusive, supportive work environment that strives to give everyone a sense of belonging and purpose
• Exceptional references from colleagues, supervisors, and direct reports

Benefits

• Highly competitive base salary and performance-based compensation
• Stock options
• Medical/dental/vision (90% for employee and 60% for dependents)
• Unlimited vacation plus 5-day company holiday closures in July and December.
• Twelve company holidays
• Twelve paid sick days
• FSA plan
• Paid parental leave
• 401K with 3% match