Posted 9 months ago  

Marketing Automation Manager

Posted 9 months ago - 163 views - 23 Applied

Your primary objective in this position is to drive growth and customer engagement through automation and email marketing activities. You will be the subject matter expert on CRM/email marketing best practices and ensure that best practices are utilized throughout Stellar brands.

The ideal candidate has a strong understanding of email marketing automation, lead lifecycles, database management and CRMs and how to apply them in collaboration with content marketing teams. 

Responsibilities

  • Drive marketing automation strategy and tactical execution of email marketing campaigns with a keen eye on optimization and growth opportunities.
  • Lead all technical aspects of email marketing, including list management, tag integration, event management, dynamic content, scheduling, testing, deployment and reporting
  • Manage and build out email programs, including lifecycle emails, drip campaigns, and flows targeted toward new and existing customers at different stages of the buyer’s journey
  • Implement email templates and dynamic content within our email marketing platforms
  • Execute and refine the overarching CRM strategy and manage the email campaign process end-to-end, including planning, targeting, segmentation, set-up and testing
  • Own email automation and campaign performance analysis, curate and use analytics dashboards to uncover trends and measure results
  • Create and implement testing strategies based on targeted customer cohorts and lifecycle flows with personalized content.
  • Oversees email hygiene: monitors deliverability KPIs; remediates mail blocks, hard and soft bounces, spam traps; ensures data duplication and list scrubs; monitors email points of collection to ensure clean data and best practices in email collection mechanisms

Qualifications

  • Experience configuring and analyzing web analytics, optimization & personalization solutions (e.g. Google Analytics, Google Optimize, Google Tag Manager, etc).
  • Familiar with data and file format, and data exchanges such as JSON, APIs
  • Skilled in building and applying a customer segmentation strategy based on customer behavioral data (e.g. Active Campaign, Zaius, MailChimp, etc).
  • Deep knowledge of email and CRM marketing.
  • Foundational understanding and knowledge of HTML and CSS
  • Analytical mindset; ability to draw insights and make recommendations based on semi-complex datasets
  • Ability to work and communicate cross-functionally across teams and stakeholders
  • Experience in WordPress a plus

We Offer

  • 100% Employer paid Benefits options – Medical, Dental, Vision, Prescription
  • Traditional and Roth 401k with company matching
  • Remote-first atmosphere with equipment all provided
  • Fun team events both remotely and in-person when we travel to get together
  • A collaborative team culture
  • Consistent/set work hours
  • Challenging non-redundant daily duties
  • A voice in how things get done
  • Access to ongoing training