Posted 11 months ago  

Online and Social Marketing Specialist

Job Description

We are Farmers!

  • Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers.
  • Farmers Insurance also offers extensive training opportunities through the award-winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world.

Job Summary

  • Leverages digital analytics and manages day-to-day operations of the paid Display & Social Media Acquisition plans.
  • Creates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns.

Essential Job Functions

  • Leads end to end build-out of paid display and social campaigns (i.e. DV360, Facebook, etc.), daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting.
  • Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms.
  • Leads daily performance analysis to determine optimization opportunities to implement in-market Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion.
  • Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast.
  • Leads daily management (actualizing, optimizing and planning) of the paid Display and Social media budgets with minimal supervision.
  • Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads.
  • Partners with analytics team to create dashboards for analysis and optimization.
  • Leads insight/implication development of display and social media creative performance.
  • Manages vendors, including display networks and social websites.
  • Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed.

Physical Actions

Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Education Requirements

  • High school diploma or equivalent required.
  • Bachelor’s degree in Marketing or related field preferred.

Experience Requirements

  • 3-5 years related experience required creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube.
  • Demonstrated experience in performance marketing and ability to work across marketing department functions.
  • Track record of successful vendor management.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location
  • CO Only: The pay range for this job being performed in CO would be $64,100 – $85,500
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance

Job Stats

Posted 11 months ago - 157 views - 19 Applied