Posted 10 months ago  

Email Marketing Manager

Job Description

The Email Marketing Manager is a Client-facing position responsible for supervising the execution of all email marketing and SMS programs. Maintains a mastery of email marketing and digital messaging best practices and applies them to improving existing campaigns and supports new business proposals. The Email Marketing Manager also manages critical vendor relationships, including Salesforce Marketing Cloud, to ensure Client satisfaction and acquire new business.

The position applies a broad knowledge of principles, practices, and procedures for advanced problem solving, using independent judgment and discretion for the completion of moderate to difficult assignments, which are broad in nature, requiring originality and ingenuity.  The position leads proposal and project development, managing more senior-level client and internal relationships, while also developing assigned direct reports. 

Client Strategy and Stewardship

  • Maintain a clear understanding of Clients’ marketing and business goals while developing email marketing strategies and plans to deliver on those goals
  • Owns relationships with Client contacts by serving as the primary email marketing strategy subject matter expert
  • Manages implementations by supervising and advising on all Client implementations across offices
  • Troubleshoots Client issues and opportunities and improvises ways to improve process and strategic recommendations
  • Promote and support innovation, continuous process improvement and optimizations across all Client touch points
  • Provide training and enablement services to external and internal Clients related to various ESP’s, including Salesforce Marketing Cloud, Oracle +Bronto and Mailchimp Pro

Sales and Solutions:

  • Drive innovation, business planning and development of email marketing services
  • Assist with new business acquisition by completing RFPs, presentation and sales materials as well as conduct email marketing program audits
  • Proven ability to present established business solutions as well as quarterly data analysis to Clients.
  • Manage vendor partner relationships to ensure existing clients programs are optimal and meeting or exceeding client expectations

Qualifications

  • 5+ years marketing experience, prior leadership in email and/or digital marketing strategy
  • Obtain a current Salesforce Certified Marketing Cloud Email Specialist certification
  • Bachelor’s degree or commensurate experience
  • Engaging and persuasive presentation skills
  • Strong competency in digital marketing services
  • Ability to effectively oversee email marketing delivery of multiple client engagements

Personal Characteristics

  • Confident, positive, optimistic but realistic attitude
  • Strong work ethic, self-starter - ability to execute and implement change
  • Critical thinking – strategic and highly analytical
  • Leadership – easily move others to action by planning, motivating, organizing and managing work being done
  • Goal oriented – naturally motivated to reach goals and adhere to deadlines
  • Interpersonal/communication skills – an innate ability to channel different points of view; able to establish and maintain excellent relationships and credibility quickly; create team atmosphere with internal staff while achieving key objectives
  • Excellent consulting skills as well as writing and public speaking to clients, senior management and executive levels
  • Maturity – provide a good balance of risk taking and judgment; able to operate independently while managing a global team
  • Professional – unquestionable integrity, credibility, and character

Job Stats

Posted 10 months ago - 147 views - 29 Applied